Recital day turns flowers into backpacks for over 30 Chicago Public School students living at or below poverty.

CHICAGO, IL – A time-tested staple at dance recitals across the country – congratulatory flowers and roses – have long accompanied tap/ballet shoes, dance costumes and trophies on recital day festivities.

This year at Stephanie Academy of Dance it was decided to put them to use in a different way. They invited innovative floral service Flowers for Dreams to sell floral bouquets at their 2014 recital performance. For every bouquet or arrangement sold over $27, Flowers for Dreams donated a backpack – complete with a year’s worth of school supplies, and for all bouquets sold under $27 they donated half a backpack complete with a year’s worth of school supplies – to a Chicago Public School student in need. Following their May recital at, total sales enabled the Flowers for Dreams team to donate 32 backpacks and over 500 individual school supplies to 32 CPS students living at or below poverty.

Joseph Dickstein, the Co-founder of Flowers for Dreams, applauded Stephanie’s Academy of Dance commitment to service and the success of the project. “The entire S.A.D team took a chance on something new and unique in 2014 and over 30 backpacks and 500 critical school supplies later, they will have helped more than one entire classroom of local students get the resources they need to compete and achieve.” Dickstein noted that other Chicago area dance studios from Dancenter North to Bataille Dance, Steps Dance Center to Lynnette School of Dance, have invited Flowers for Dreams to offer the same floral program at their Recital’s. “It is a positive thing that all these respected institutions of dance and higher learning are positing conscious efforts to give back.”

For now, Flowers for Dreams and Stephanie’s Academy of Dance plan to send out a community invitation to celebrate this accomplishment at the 3rd annual Build-A-Backpack Day on Saturday, August 9th. Hosted by Flowers for Dreams and their nonprofit partner Supplies for Dreams, on the Evanston campus of Northwestern University, all supporters are encouraged to come package the backpack(s) which they were able to donate. People from all throughout Chicago and its suburbs will join to participate in the donation of over 4,000 critically stocked backpacks to 4,000 low-income students in need. A record shattering figure compared to years past.

You can find out more about the Flowers for Dreams initiative and how to join in on the celebration for education by visiting their website: There you can register your own events, sign up fundraisers, and order affordable, local bouquets of every variety for delivery in Chicago—starting from just $35 with free delivery.

For more information, please contact:

Joseph Dickstein

Co-Founder, Chicago Manager


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